Jie Bakery (杰传统面包咖啡屋) – Kovan, Singapore


I am writing about this confectionery because of how they re-branded themselves and still sticking to making traditional bread that I ate when I was a young boy. As a child, I always love the loaves which has colourful swirls that are so attractive! Maybe that’s why I love bread so much… Hmmm…

Situated along the busy food street of Upper Serangoon Road which connects to Hougang, Sengkang and Punngol, there is no lack of traffic here… literally. So if you’re around that area, pop by and check them out.

Many buns and breads to choose from...
Many buns and breads to choose from…
Lovely colourful loaves are still my favourite though!
Lovely colourful loaves are still my favourite though!
Value-added service. For those who would love margarine (yes, Planta!), peanut butter, kaya or jam to go along, ask them to spread for you so you can just eat it immediately or the next morning. Saves you time in preparing brekkie!
Value-added service. For those who would love margarine, peanut butter, kaya or jam to go along, ask them to spread for you so you can just eat it immediately or the next morning. Saves you time in preparing brekkie!

Overall Rating: 4.5/5. Thumbs up for keeping the tradition and no preservatives used in the baking! Price has escalated quite a bit, maybe because of the rental.

Location: 953 Upper Serangoon Road.

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